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Tag: advertising & pr

False Start At The Pump

wvp the wvp GmbH to a large extent on serious shortcomings in the direct speech of the consumer back criticised failings at the point of sale in introduction of E10 Stuttgart 09.03.2011 leads the failed introduction of new biofuel E10. Ford Jr. The Stuttgart advertising agency, which is specialized in strategic brand management and trade marketing, especially criticized was informed in the past few months at the petrol pumps and gas stations only insufficiently about the new fuel. Normally companies will be particularly big trouble, if they bring a new product to the market. Early before the introduction we planned, how consumers can be informed and the product advertised target groups. In the case of E10 everyone knew for a long time that the biofuel must be offered”Anette Rottmar, Managing Director of the wvp GmbH. how very heart lies the German car, is really no secret reports. Thus, it was clear that when E10 especially early must gain the confidence of the public. Because car drivers are necessarily regularly at the pump, the ideal would have been this, to inform people and inspire for the product.

We know that 75 percent of the purchasing decisions of consumers directly at the point of sale are taken. This fact must be considered when communicating around E10.” The Stuttgart-based agency holds little of the prompt to the citizens, to inform itself, for example, on the Internet. Also the 8.5 million brochures that have been distributed through associations such as the ADAC and the automobile and petroleum industry, contribute according to wvp only little to the enlightenment and confidence in E10. The 30,000 printed posters and the 2 million brochures that will be produced now in addition, Anette Rottmar promises no major effects. The people must be matched directly with the product. This is done directly at the pump or in the showroom of petrol stations.

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Affiliate Commission

Werbebranache is represented giveaway news, an online magazine in transition, giveaway news on growth rate since January, 2011 the global giveaway News Ltd., the giveaway news in Germany, Austria and of Switzerland with the magazine. Robert Kiyosaki may find this interesting as well. The magazine reports on promotional items and forms the link between manufacturers and companies. The dominated market is in transition and is more and more marked by new challenges. Background creates giveaway news know and pointing out the possibilities. The online magazine for marketing, companies and trade promotional article is also in a new month for competence, continuity and high credibility. The promotional products industry is currently in a State of flux and tried to invent. While so far was that the dealers advise customers and obtain the goods on wholesalers, an Damm was broken through the Internet.

Everyone in China can buy today. These opportunities are blessing and curse at the same time. Because the natural barriers in the communication are broken. Everyone is free and it is easy as Dealer or company in a market to penetrate, for many years seemed as entrenched. This giveaway news is this jungle to break an important mouthpiece. Because while holding one on an old, others want to quickly break the new ground. Notice to the market and the opportunities through a globalized world successes.

That is not enough. Traders see themselves deprived of their livelihoods. However, giveaway news with his views and reporting is not alone. Today, many experts assume that the small traders and so-called sofa trader will die out. Take the Affiliate Commission gains through the Internet and the possibilities. However, this is not sustainable livelihoods. In addition, they create no added value. This issue highlights giveaway news. The thesis is: dealers who create value for their customers, must have pieces of the pie. The crumbs stay the sofa traders. However, this is not a viable basis. Many manufacturers in Germany are the ignorant dealer weary. This comes from ignorance. Because many Agency to call themselves and unfortunately can not the tools to communicate with the manufacturers. Since it fails on the conversion of the logo. Many kontakter in advertising agencies have to answer not the necessary tools to clear questions and to make simple handles on logos and designs. Thus, you restrict the capacity of the manufacturer. There is a lack of important agreements between companies and manufacturers. However, the link between two failed. Both in the calculation of risks, safeguarding and implementing. This work is frustrating in the long term, so many manufacturers. Giveaway news illuminated in spending on its monthly development and reports about the market developments with fair reports.

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Bonn Marketing

Brains think of nothing – dikutieren to the top topic in the marketing experts. When making purchase decisions, different processes take place in the brain. Which are exactly and use them as for the product advertising, busy neuro marketing itself. The branch of marketing research utilizes advances in brain research here. Experts from science and practice met now within the framework of a series of region in the 2010 “, to illuminate the popular subject from all sides. Initiators of the neuro Marketing Workshop: new ways of thinking? New ways?”were the University of Siegen, the industrial and trade Club South gasses e. V.

the wirtschaftsjunioren victory/Westerwald and the wirtschaftsjunioren South Westphalia. As an expert from the ranks of the Markenoptimierer, Marco Petracca, head of brand consulting by psv marketing, had been invited as expert advisor. With his experience from the practice he impressively showed the weaknesses of neuro marketing. While he underscore the compelling and sustainable effects examples Mark. Also Prof. Dr. Hanna Schramm-Klein from the Department of marketing of the University of Siegen and PD Dr. Bernd Weber from the Department of epileptology, University of Bonn & head NeuroCognition in their lectures, confirmed that neuro marketing currently still not can be used for predictions of buyer behavior. The online contribution of the University Siegen to the event at the Sparkasse Siegen found here.

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German Facebook

Modern marketing master series of touch points is (3/7) developed more and more to marketing do with. Instead of via shotgun tactics on one side to shoot to the public with advertising, contemporary company enter into a relationship with their customers, where they are in charge. So, providers provide not only for a ‘kick in the head’, but above all for a ‘kick in the heart’. Chances are good that such integrated customers also enthused as active referrers press, of its own accord and free love. There are enough ways outsourcing classical company services to customers is possible in many variants: polls, votes and ratings, prediction markets, discussion forums and feedback systems, ideas camps and innovation workshops, customer advisory boards, user groups, community platforms and so on and so forth. Each company can find starting points on his way to decide to let customers, where it’s at in the future. The key issue is: How can we get our customers at all Interaction points from their passive role to lead and engage creatively with?” Two tags to: Guerrilla actions and community marketing.

The following two examples. Guerrilla marketing is a butcher butcher champion Ludger Freese from Visbek has once a raffle offered, in which there was to win 500 euro. The task consisted six cows that grazed in the meadow of one of its peasants to photograph, so that the name of Fatima was to read. s Silverfern or emailing the administrator. A letter’s was drawn to biocompatible fur each animal. So were the animals day and night in the deep grass and marveled that so many people with cell phones and cameras were on the fence.

A school class, who financed their trip to Austria with the money won. The young people had spread to the meadow and encourages the animals so long until one had the word FREESE properly in the box. Nike and Mesut Ozil In the run-up to the 2010 World Cup should won new fans for the German Facebook profiles of Nike football and Mesut Ozil.

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