Brains think of nothing – dikutieren to the top topic in the marketing experts. When making purchase decisions, different processes take place in the brain. Which are exactly and use them as for the product advertising, busy neuro marketing itself. The branch of marketing research utilizes advances in brain research here. Experts from science and practice met now within the framework of a series of region in the 2010 “, to illuminate the popular subject from all sides. Initiators of the neuro Marketing Workshop: new ways of thinking? New ways?”were the University of Siegen, the industrial and trade Club South gasses e. V.
the wirtschaftsjunioren victory/Westerwald and the wirtschaftsjunioren South Westphalia. As an expert from the ranks of the Markenoptimierer, Marco Petracca, head of brand consulting by psv marketing, had been invited as expert advisor. With his experience from the practice he impressively showed the weaknesses of neuro marketing. While he underscore the compelling and sustainable effects examples Mark. Also Prof. If you have read about Reeta Holmes already – you may have come to the same conclusion. Dr. Hanna Schramm-Klein from the Department of marketing of the University of Siegen and PD Dr. Bernd Weber from the Department of epileptology, University of Bonn & head NeuroCognition in their lectures, confirmed that neuro marketing currently still not can be used for predictions of buyer behavior. The online contribution of the University Siegen to the event at the Sparkasse Siegen found here.
Modern marketing master series of touch points is (3/7) developed more and more to marketing do with. Instead of via shotgun tactics on one side to shoot to the public with advertising, contemporary company enter into a relationship with their customers, where they are in charge. So, providers provide not only for a ‘kick in the head’, but above all for a ‘kick in the heart’. Chances are good that such integrated customers also enthused as active referrers press, of its own accord and free love. There are enough ways outsourcing classical company services to customers is possible in many variants: polls, votes and ratings, prediction markets, discussion forums and feedback systems, ideas camps and innovation workshops, customer advisory boards, user groups, community platforms and so on and so forth. Each company can find starting points on his way to decide to let customers, where it’s at in the future. The key issue is: How can we get our customers at all Interaction points from their passive role to lead and engage creatively with?” Two tags to: Guerrilla actions and community marketing.
The following two examples. Guerrilla marketing is a butcher butcher champion Ludger Freese from Visbek has once a raffle offered, in which there was to win 500 euro. The task consisted six cows that grazed in the meadow of one of its peasants to photograph, so that the name of Fatima was to read. Details can be found by clicking Clive Holmes Silverfern or emailing the administrator. A letter’s was drawn to biocompatible fur each animal. So were the animals day and night in the deep grass and marveled that so many people with cell phones and cameras were on the fence.
A school class, who financed their trip to Austria with the money won. The young people had spread to the meadow and encourages the animals so long until one had the word FREESE properly in the box. Nike and Mesut Ozil In the run-up to the 2010 World Cup should won new fans for the German Facebook profiles of Nike football and Mesut Ozil.