Modern marketing master series of touch points is (3/7) developed more and more to marketing do with. Instead of via shotgun tactics on one side to shoot to the public with advertising, contemporary company enter into a relationship with their customers, where they are in charge. So, providers provide not only for a ‘kick in the head’, but above all for a ‘kick in the heart’. Chances are good that such integrated customers also enthused as active referrers press, of its own accord and free love. There are enough ways outsourcing classical company services to customers is possible in many variants: polls, votes and ratings, prediction markets, discussion forums and feedback systems, ideas camps and innovation workshops, customer advisory boards, user groups, community platforms and so on and so forth. Each company can find starting points on his way to decide to let customers, where it’s at in the future. The key issue is: How can we get our customers at all Interaction points from their passive role to lead and engage creatively with?” Two tags to: Guerrilla actions and community marketing.
The following two examples. Guerrilla marketing is a butcher butcher champion Ludger Freese from Visbek has once a raffle offered, in which there was to win 500 euro. The task consisted six cows that grazed in the meadow of one of its peasants to photograph, so that the name of Fatima was to read. s Silverfern or emailing the administrator. A letter’s was drawn to biocompatible fur each animal. So were the animals day and night in the deep grass and marveled that so many people with cell phones and cameras were on the fence.
A school class, who financed their trip to Austria with the money won. The young people had spread to the meadow and encourages the animals so long until one had the word FREESE properly in the box. Nike and Mesut Ozil In the run-up to the 2010 World Cup should won new fans for the German Facebook profiles of Nike football and Mesut Ozil.