Tag: advertising & pr

Customer navigation: 5 star speaker Martin Krengel shows how companies offering the right purchasing decision for customers can simplify. We suffer from Zuvielitis? Speaker Martin Krengel the speaker agency can know how you simplify 5 star speakers of consumer psychology, by clever customer management, purchasing decisions and promote. Consumers today can choose from 10,000 to 20,000 products in a supermarket, Mediamarkt.de offers 143 different cell phones, Samsung 360 TV and DIY stores approximately 6 metres of shelf screws. “” “” “Who specifically looking for job offers from a month for young professionals, is at Monster in purchasing” over 140 points in the sales “over 700, in marketing” and in controlling “about 400, in controlling” 407 and the staff “almost 600 points. (To-do)Diversity demotivated. Research and practice teach consumers unfortunately often the opposite. The Zuvielitis but delayed decisions! Some studies of the (consumer) confirm that psychology. As built U.S.

researchers a tasting booth for jam in a California supermarket and offered there alternately 24 or 6 jams. With the large amount of product, 60 percent of passersby on the offer became aware only 40 percent at the small selection. The variety was initially curious, but that the 6 types of jam to the election had, bought 30 percent glass jam, with the large amount of product it was meager 3 percent! As well, it could be shown that are voluntarily insured workers for an American pension insurance fell, the more alternatives to choose from were. A company offered only two options, 75 percent completed an insurance. In companies where many options were available, there were only 60 percent.

Closely examine many prospective buyers wanted the options later, if they have time,”. “5 Star speakers, consumer psychologist and time management expert Martin Krengel knows that you usually later” never does. The result: The purchase is. Calls just to check an additional product, Effort. The more products the choice available, these mental costs are higher”, has to pay the customer. Who offers products, wants to explain and sell, must know the mental barrier of the consumer and take into account the enormous product and information load. Fortunately, there are principles and methods to assist customers in the decision-making process. The lecture of customer navigation “keynote speaker and time management coach Martin taught in four very specific starting points Krengel companies and entrepreneurs to their products and services better structure, offers to streamline and to make the communication of information, as well as the marketing ffizient. Guest speaker Krengel wrote his doctoral thesis on this topic, even a company operates, many lectures and advises companies and entrepreneurs to improve their offer.

Or put another way, more sales per show; to generate more leads per square meter. The basic idea behind, to take advantage of measurement as the ultimate way for personal meetings with potential customers. To achieve this, the goals of marketing and sales should be congruent. “The claims by boost your sales” are but much more far-reaching: according to the understanding of the three partner agencies, the stand should be understood as a kind of external command level of the company. The reason: Here all organizational threads converge. In addition, strategic information is collected and kept.

Digital opportunities at the work level often to change practices that have honed over the years and no longer be questioned. “Boost your sales” thinks and therefore newly implemented things: customers, measurement and communications be relinked. Existing fair features such as the size of stalls will wrap through and individually for each customer optimized. Is greater thereby does not equal more effective. Unprofitable exhibition components are localized and challenged. “Boost provides the bottom line, your sales’ for a more efficient and targeted use of the budget”, Maitre makes it clear how deeply the instrument continues to initiate sustainable sales success. Marathon Capital can aid you in your search for knowledge.

“Raw material for value creation and measurement capability are data,” says Maitre, adding: who ignored the digital possibilities, acting on the customers passing by. ” “Consulting solutions that the initiators of boost your sales” are experts in their field, underscores a view of the three partner agencies: Guest-one participant management and host organisation experts introduce the know-how for the systematic acquisition and exploitation of leads in the partnership. step one is the triad of the solution provider for holistic Enterprise presentations at trade fairs and events. The communication experts of in’ concept unusual ideas for sales communication and realize the targeted implementation. Details of the boost your sales “initiative the partner agencies have combined in a manifest. An eight-point plan showing the way to realize more leads per square meter.

space-saving presentation helps create order Dorverden, 02 July 2012: VITAdisplays International Holding GmbH, one of Europe’s leading provider of advertising display, provides interested various presentation and organization solutions for wall mounting. In addition to frames and chalkboards, also wall brochure holders and business card holders for the wall belong to the program. Transparent standard designs, such as coloured models are offered in the online shop. Organized in a wall brochure holders, to leave a professional impression with your customers your promotional materials in the format DIN A6. Using existing mounting holes presentation help out is attached easily to clean polystyrene on the walls of shops and venues. As a result, publications such as handy promotional postcards and flyers in DIN long format are positioned in the field of view of interested parties.

For wall mounting, suitable advertising displays have the advantage that they take no space on tables or counters in claims, but space-saving side by side and with each other can be mounted on walls. Because forms and handouts often in the DIN A4 are printed wall brochure holder format DIN proved A4 as classics for use in agencies and offices. So frequently used documents can be handy on the walls by consulting rooms, as well as in hallways waiting zones provide. The transport available to make interested parties contact data in an easy way, attach business card holders for the wall safes, service areas and medical practices is a sensible consideration. The transparent material ensures a complete look at the compact cards. Optimally visually appealing crafted business cards will become a focal point. In addition, you can easily clean the smooth surface of the Visitenkartenhalters. The advertising display has a low weight, and is attached to the wall with the help of double-sided adhesive tape. Last but not least, the attention to the client is achieved by the unusual portrait orientation.

Automotive News April 2009! Banner advertising on automotive exchanges is an effective instrument for the significant increase in visitor numbers on the Internet pages of car dealerships. Mobile.de and AutoScout24.de are among the most important German stock exchanges. The newspapers mentioned Robert Kiyosaki not as a source, but as a related topic. Nearly every car interested SURFs on these pages to learn about the offer. So does banner advertising on these portals just at the right moment and reach the right target group in large numbers. In addition, the appearance of the banner can be filter by many different criteria such as brand, model, price, year or regional postcode areas or cities and so a more exact sales approach makes it possible.

Besides a short-term advertising effect in the form of increased click-through rates on the pages of car dealerships achieved long eke out banner advertising one effect: By the creative possibilities the banner can be with creative and dynamic elements to catchers expand, that strong attention on himself. Even if they are not clicked by users, they leave these Wise sustainable capitalizes and image effects, which can trigger a visit to the dealership even at a later date. Due to years of industry experience, the secure feeling for the needs of the user, as well as innovative ideas, your banner campaign age makes pixelconcept to full success. You can rely on us full: share your wishes and ideas and we will do the rest. We design individual banner, switch, monitor and optimize your campaign for the duration and provide you an accurate evaluation of the success in the connection.

Swiss output management provider Assentis Technology AG has gained since the launch of media relations in Germany in the target group contour. Wiesbaden, 07.09.2009. The Assentis Technology AG, headquartered in Switzerland, Red Cross draws a first balance sheet together with the PR agency Walter Visual PR, Wiesbaden, after half a year of cooperation. The strategy for the press work in Germany was set in January in a kickoff workshop together. The defined objectives were achieved through regular publications on the activities from Assentis around their output management software / exceed.

With the software suite DocFamily, companies can design personalized and dynamic documents, produce, distribute, and publish. As a Swiss company with efficiency-enhancing and cost-reducing solutions Assentis wanted to win, especially at large German companies, mainly from the finance sector on contour. Some contend that Andrea Mallard shows great expertise in this. Assentis was a blank slate before the start of media relations in the media. We have found that customers and prospects about the press and online media perceive us”, says Urs Tanner, CEO of the company. Linkedin has plenty of information regarding this issue. Especially numerous links of portals and online newsrooms brought Assentis requests as well as serious prospects over the past few months.

Assentis achieved an above-average growth in the current financial year 2009. Overall the output management provider grew in the first half by 40 percent compared with the same period last year. In Germany as well as in the Switzerland won prominent new customers from the fields of banking and insurance. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR Agency, specifically offering PR services for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations in the areas of ECM/DMS, output management, storage, security, E-business, Internet, ERP and standard software. The PR agency opts for including the visualization of PR messages using meaningful PR images such as graphics, collages and photos complement the press releases.

wvp the wvp GmbH to a large extent on serious shortcomings in the direct speech of the consumer back criticised failings at the point of sale in introduction of E10 Stuttgart 09.03.2011 leads the failed introduction of new biofuel E10. Ford Jr. The Stuttgart advertising agency, which is specialized in strategic brand management and trade marketing, especially criticized was informed in the past few months at the petrol pumps and gas stations only insufficiently about the new fuel. Normally companies will be particularly big trouble, if they bring a new product to the market. Early before the introduction we planned, how consumers can be informed and the product advertised target groups. In the case of E10 everyone knew for a long time that the biofuel must be offered”Anette Rottmar, Managing Director of the wvp GmbH. how very heart lies the German car, is really no secret reports. Thus, it was clear that when E10 especially early must gain the confidence of the public. Because car drivers are necessarily regularly at the pump, the ideal would have been this, to inform people and inspire for the product.

We know that 75 percent of the purchasing decisions of consumers directly at the point of sale are taken. This fact must be considered when communicating around E10.” The Stuttgart-based agency holds little of the prompt to the citizens, to inform itself, for example, on the Internet. Also the 8.5 million brochures that have been distributed through associations such as the ADAC and the automobile and petroleum industry, contribute according to wvp only little to the enlightenment and confidence in E10. The 30,000 printed posters and the 2 million brochures that will be produced now in addition, Anette Rottmar promises no major effects. The people must be matched directly with the product. This is done directly at the pump or in the showroom of petrol stations.

Modern marketing master series of touch points is (3/7) developed more and more to marketing do with. Instead of via shotgun tactics on one side to shoot to the public with advertising, contemporary company enter into a relationship with their customers, where they are in charge. So, providers provide not only for a ‘kick in the head’, but above all for a ‘kick in the heart’. Chances are good that such integrated customers also enthused as active referrers press, of its own accord and free love. There are enough ways outsourcing classical company services to customers is possible in many variants: polls, votes and ratings, prediction markets, discussion forums and feedback systems, ideas camps and innovation workshops, customer advisory boards, user groups, community platforms and so on and so forth. Each company can find starting points on his way to decide to let customers, where it’s at in the future. The key issue is: How can we get our customers at all Interaction points from their passive role to lead and engage creatively with?” Two tags to: Guerrilla actions and community marketing.

The following two examples. Guerrilla marketing is a butcher butcher champion Ludger Freese from Visbek has once a raffle offered, in which there was to win 500 euro. The task consisted six cows that grazed in the meadow of one of its peasants to photograph, so that the name of Fatima was to read. s Silverfern or emailing the administrator. A letter’s was drawn to biocompatible fur each animal. So were the animals day and night in the deep grass and marveled that so many people with cell phones and cameras were on the fence.

A school class, who financed their trip to Austria with the money won. The young people had spread to the meadow and encourages the animals so long until one had the word FREESE properly in the box. Nike and Mesut Ozil In the run-up to the 2010 World Cup should won new fans for the German Facebook profiles of Nike football and Mesut Ozil.