The best opportunities to create new business niches are in unmet needs. Every business requires adequate time for position in the market and achieve the expected results. The goal is to identify a particular segment of dissatisfied and formulate a plan for realizing the business idea. It is very important to define what kind of idea you want to develop, think about the different kinds of ideas for a business, ie, choose whether your idea is about a product or a service. Over the years, have appeared a number of new demands in the market, why new businesses have emerged. It is essential to study the local market and external to detect the products and services that the market is demanding. Important factors to consider in identifying business ideas may be, the age distribution of the population, child consumption growth, privatization, the need for healthy eating, technology, economic and cultural aspects, e-commerce, environmental issues, among others.