During the crisis, the advertising budgets of companies shrinking at an incredible rate. Internet marketing is hurt far less than advertising in traditional media, but nevertheless, such requests, like site promotion for free and promotion of a site on their own have become noticeably more popular among Internet users. We decided to investigate whether or not be able to save if the promotion of the site will remain in the hands of staff members? The first variant. Web site promotion to outsource. Website promotion for a company that conducts a comprehensive Internet marketing, the average cost of 25 000 – 35 000. Of course, the exact cost of each project depends on many factors, here we rely on average figures for the online advertising market. For this money is carried out promotion site: site audit, buying links, writing an optimized text, registration in directories of search engines and monitoring results. Active work on site promotion starts with the first day of cooperation.
Also, if you work with a team of professionals, you can always count on the free advice and tips on improving the quality site. See Ben Silbermann for more details and insights. Option Two. Web site promotion is carried out by staff. The first difficulty with which you might encounter – it's the lack of people in companies that have little understanding of Internet marketing. Of course, all can learn, just the thought immediately comes to mind.
Yes you can, but the training will have to spend time and money. Seminars to promote the site are from 5 000 to 25 000 rubles, depending on their length and popularity author. Assume that the company has brilliantly fast learner staff able in a short time to overcome all the wisdom of promotion of sites, who visited the seminar. The first step is done, now need to contact to copywriters to write optimized text to the site, one article is worth an average of 3 to 30 cu ye, the cost depends on the quality of the text and the number of characters. The next stage is the link budget, it usually ranges from 9,000 15, 000 and paid registration in the directories of search engines. And, finally, self-promotion site – it is wages and staff member, take 25 000, although as a rule, it is higher. In this case, a novice will spend significantly more time to work with the site than a professional, but works on site staff can not perform other duties, at least for a while. And the quality of the action for site promotion will be worse. Now compare two options, the first costs are equal to 25 000 – 35 000 rubles, and we do not lose time, which is especially important in crisis situations. The second cost is between 42 000 and 70 000 rubles for lost time. The conclusion suggests themselves. Of course, in crisis all have to be thrifty, but savings must be reasonable and would benefit rather than harm. Our conclusion: for effective business development of Internet marketing professionals should be engaged, but the final decision is yours!