Significant reinforcement in the second-largest European market NETBOOSTER (ISIN: FR0000079683), leading independent agency in the area of digital communication in Europe, the acquisition of Metapeople, one of the most dynamic agencies in Germany, today announced. Thus, NetBooster strengthens its position on the German market and becomes the independent group with the largest pan-European network in the industry. Important strategic acquisition for NetBooster group is founded in 1999, Metapeople become one of the most ambitious companies for digital communications in Germany and of Switzerland. She is known in the market as one of the most important agencies for search, display, affiliate and social marketing, today proudly on customers with cult status in many areas (retail, telecommunications, travel, banking and insurance etc.). Their multi-channel approach, the innovative proprietary technology and the experience of almost 100 employees working in 25 languages are the basis for this success. Metapeople has 2010 a gross profit of 5.7 million euros with a very high amount of revenue generated and expects significant growth in the period 2011-2013. As a result of the acquisition, NetBooster will hold 100 percent of Metapeoples share capital. The acquisition includes a first partial payment in cash and NetBooster shares and as a result earn out payments, which are linked to performance conditions during the fiscal years 2011, 2012 and 2013.
The acquisition will significantly increase NetBooster and expand its customer portfolio and geographic network. It should continue to speed up the business development of the Group and increase both sales and profits. A step ahead in digital marketing for the benefit of the customer the merger of the two companies allows the NetBooster group, to make a complete and unique offer their customers in the German market. In addition customers will benefit its expertise and technology from Metapeople from NetBoosters network, as this will be the case also vice versa. The entire staff of almost 550 Employees all over the world will be completely synergetic work in a corporate culture that is characterized by striving after customer performance and ROI.