Crowdfunding

Rozsenich: I don’t see it as a mega-trend for Germany. For paid crowdsourcing that’s not good more. There are several platforms, who settle in the area of social commitment. What, however, clearly is to see is that more and more companies from traditional industries to discover where the potentials of crowdsourcing for them could be. There, ever old catalogues are digitized and trail. We need of course industry overview on pages of Clickworkers.

We’re a market: development of specific industry expertise in our community. Is this a system error of the idea of crowdsourcing? Ever more specifically the needs of the less crowd there. Rozsenich: No, which I don’t see as the problem. It is rather so that certain industries and companies have rediscovered the value of your own, original content for themselves. That will buy a no content, the the core touch your product. How it looks at companies that do not consider content as a core competency. The subject content marketing as a role? Rozsenich: definitely. There also crowdsourcing projects, but not for us, because we are focused on larger and multi-lingual projects.

Actually, it was even traditional agency work. Now we realize that we increasingly compete against text agencies. For some companies, this is already part of the sourcing. Can heed the views of a different segment of the market, on Crowdfunding. What do you think? Rozsenich: Since you can make out two large segments. Is Crowdfunding for content creation such as for example the writing of books. Here, I see the great danger that the established marketers will pull the topic itself. Just think of Amazon. The second segment is the startup financing. For this, the platforms are ideal, especially for the earliest, the Angel phase. Play in Europe but still unanswered questions regarding Ownership and compliance a role. What happens when such a company is insolvent? Here, of course, it needs certainty, otherwise no confidence among investors are building up.