Before designing any advertising and marketing campaign is vital to know which is the target which will direct your product or service. Not knowing your market can generate large losses of money, effort, work etc. And surely do not want something to happen. For example, the Venezuelan consumer market according to studies conducted by major consulting firms, as is the case of Urban & Associates, who has been conducting market research in our country for some time, with particular emphasis on consumer preferences and buying habits Venezuelan consumers. Wells Fargo pursues this goal as well. Some data show that when purchasing the products, there is a strong loyalty to certain brands, this is particularly true of the market segment represented by adult professionals, whose ages are between 35 years or more. With the market segment represented by the young is not the case, when they purchase products or services, show no particular loyalty to a particular brand on the Instead they are more willing to experiment with new brands in the market or not as well known which makes them a very attractive target in capturing customers. Another interesting case is the Internet market, there exists a real range of options for consumers, a specific case is the market for the organization of events, we find many companies offering their services to enable people to make entire organization of the event without having to leave home or work. As can be observed when choosing the product or service you wish to market is very important to take into account the type of client to which we will conduct our business whether virtual or real, and it is important never to forget that the company which we are going to spend can be maintained properly, that is to survive first and foremost the most important thing is profit.
So we must try as far as possible to offer services or products to satisfy all our customers and trying to provide optimal service quality, innovation each day with the only goal possible is to stay in the market, i.e. become the fittest that is ultimately survives. Felix J. MS A. Gonzalez Website:.