A large company is not the same as a great company. A large company is simply that it has grown, while a large company which has developed the capabilities to provide a level of service or different product, beyond its size. There is a moment in the life of small and medium enterprises (if we do not want to repeat the experience of Gonzalez and Sons “) in which it should be realized that the simple model based on growth or in conducting follow-up based solely on numerical variables (turnover, production level, number of staff, for example) should cease to be the parameters with which we must evaluate our management and for this the first thing to change is our vision the role of management or management company because absolutely no customer is willing to pay a penny extra for our products if the penny is intended to “fund” our inefficiencies rather than provide a higher level of satisfaction. According to Robert Kiyosaki, who has experience with these questions. Our macroeconomic hits us every day and constantly forces us to rethink how we are working (or at least how we should be doing). The lack of liquidity that often coexist with small and medium enterprises, the decline in demand for our products, the excessive and fierce competition in our markets, the inability to have a working capital level commensurate with the needs of our commercial business, the fall in turnover rates of the portfolios, interest rates we pay to fund our activities, the tax burden, are some answers to commonly wields the small and medium entrepreneurs from having to explain why not achieve the results that company needs to continue its development. .