Recalling that was true, the author tells stunned and recommended that this little restaurant for years, until they learned that the place had changed hands. Companies that have learned to show with deeds to their customers, their biggest concern is not serve effectively, but do so kind and generous, even exceeding its initial expectations by providing aid or sincere and relevant, without expecting anything more to change the client’s welfare, are firms that have discovered the power of affection. Something that is impossible to imitate anyone, which is unique and memorable if it is manifested clearly.
The affection we give to a client is one of the most profitable investment we can make in our business. If he is honest and is correctly perceived, showing affection to a good customer from time to time, may cause it to want to stay with us throughout their lives and become one of our best sellers. A customer can bring more value affective than any advertising at the moment. Marketing relationship marketing emotional Ultimately we’re seeing increased from transactional marketing paradigm “I have a product, who do I sell?”, The relationship marketing “I have a client, how and what I sell?”. But that’s not enough, as we have seen, the very brand-customer relationship does not guarantee a pleasant experience. Most of us have relationships of convenience with organizations that would change with ease in case of any option. We all really like to have an alternative to finance or any of the monopolies to which we are bound by necessity.