Victor Mirabet, CEO Delegado de Coleman CBX, specialized in Branding and branding consultancy, participated on March 22 in TV Intereconomia Business. Mirabet spoke about the importance of creating brand as an asset of crucial importance in enterprises, and its role as a platform for innovation, generation of business, profitability and equity value. An asset, in short, that enhances and adds value to the commercial operations of the companies. Coleman CBX has worked for marks of prestige of Repsol, Nestle and Altadis, among many others. The development and implementation of their projects differs depending on the type of client.
There are cases in which its action is timely, for a specific project of packaging, brand design points of sale and others in which the approach is always global, in order to optimise the asset as an intangible value to the company. Direct link to the video: Video Embed: for more information: Amparo Torres press and communication. Telf. 669 84 01 76 E-mail: in Coleman CBX create new brands, corporations, institutions or organizations. We have been managing corporate change, migrations and transformations of brand by mergers, acquisitions, alliances and joint ventures.