Develop a good culture of Commerce, has little culture of the merchant, which does not allow to have a good North for this type of activity, should further develop creativity, efficiency, trade and achieve the internationalization of our economy. Weakness in the electronic trading system, also deficiencies in strategic planning for training and opinions of training courses on the part of companies, to develop the resource human.-absence of a modern management, motivated the development and emergence of new markets, as well as open to changes and prepared to deal with and develop competitive products… Due to the characteristics of SMEs and their organizational climate, there is a serious interest to hire professionals who can master other languages with the intention to search for other international markets. Source: .com with regard to opportunities, can be mentioned: the possibility of developing projects of any kind in the field of hydrocarbons, especially in the area of the gas. The geographical location of Venezuela is a key factor in the development of new opportunities for business by the easy access to the international maritime traffic. A country with cultural diversity can be a greater integration with neighbouring countries, due to already has knowledge of the different traditions of any of them. Take advantage of the governmental institutions responsible for allocation of credits for SMEs which have as attractive major income to the Venezuelan State.
An assertive policy in the implementation of marketing tools would give an agigantado boost to the small Venezuelan businessman. The construction of alternate routes to the current and traditional such as new railway could create new opportunities in the use of a low-cost transportation for SMEs. SMEs with adequate professional preparation, can be used more easily agreements or regional pacts among countries of Russia, China, Belarus, Brazil, Argentina, Colombia and Paraguay. Strengths with regard to them despite the fact that in Venezuela there are political tensions with other countries, especially the United States, the use of petroleum gives a great strength because it delves into many markets of different global scenarios, taking into account the demand for that product.
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