Obtaining and nurturing your clients or prospects willingness to get information about your company, enhances the value of your business. Several people have asked me how much is a mailing list? to answer this question we will pose two scenarios: people have not agreed to join the list and the other scenario is that people who belong to this list have asked to belong to it. That is, in Scenario 1, we’re talking about lists and non-permissive stage 2 Permissions list. Charts non-permissive The first important point is that if you’re doing a mailing or e-mail or SMS traditional people who have not requested these by SPAM. That is, you’re violating the privacy of those people and you’re wasting time. Contrary to what many people think the value of a list of this type is not zero.
It is less than zero. When mail is sent without permission affects the value of the company who sent them. Additionally, costs are incurred sooner or later reflection in the value of who sent the emails. Playlists Permits for calculating the value of a Permissions list, there are several possible approaches. Suppose you have a list of 500 people who have requested to receive information about your business. Use two approaches: Today’s choice: does it cost to get 500 people interested in knowing your products or services?, If to reach direct mail will cost about $ 5 (a letter and shipping) each.
So we’re talking about $ 2,500 per shipment. If you do this quarter are $ 10,000 x years. Probable value of Purchase: How likely is that some people buy your product? The estimates speak of 10% response Permissions list. For our example, we will take the company to sell to each customer’s estimated $ 40 x months, or approximately $ 480 per year x person. Annual total: $ 480 x 500 x 10% = $ 24,000 x years. I think any of these approaches is an absolute truth. Use them to have an approximate value and an average to take place in the assets of your business. In the case under using the average would be 34 U $ D for each contact, ie, for every 500 people in its database the company is adding value by $ D. 17.000U Is it worth to your business? Someone is building the Permissions list? Someone being assessed? If your company is not building a contact list of permissions is losing money, or worse yet, is giving money to the competition. And believe it sooner or later the competition will take that money.