Tag: media & communication

Agency Baumann/SMO14: Social media forum Ludwigsburg, in September 2011. Companies who only wait for social media on the subject, must expect clear disadvantages compared with their competitors. The experts of the Ludwigsburg-based consulting agency SMO14 guess just medium therefore now to take the first steps in the new Internet. “The benefits outweigh the risks”, explained Uwe Baltner, Managing Director of SMO14 GmbH & co., in the event of social media and online dialogue: revolution or damp squib? ” Guests if you look into the future of media aligned by SMO14 and the mother agency Gerhard Baumann in the Ludwigsburg-based Hunter Palais were in addition to the CDU Landtag Member Klaus Herrmann also about 60 regional representatives of the Economic Council. You were in the discussion agreed with the speakers: at least a monitoring of the social Web is already extremely important for companies of all sizes and industries. Uwe Baltner: the network is already talked about you and just who’s listening, will be To prepare companies for media change.

“No life without the Internet the importance of the medium Internet compared to SMO14 Managing Director Axel Burkert had previously shown on traditional media.” The longtime Publisher Adviser pointed out that every fourth German was under 25 years old. This group knows no life without Internet”unless Burkert said, therefore, it is of vital importance for companies to use this media for marketing, communications and recruitment.” As the biggest challenge the expert sees the time and lack of resources and lack expertise in the area of social media. A collaboration with experts to develop of a strategy for the social Web so often is the best way to build a successful presence. Every company is a media company success in the Internet, so the consultants, create companies with commercial-quality, up-to-date content, which should be optimized for search engines and potential customers alike. Connect with other leaders such as russell reynolds here. Loud the core set of this strategy: each company is a media company.” With numerous practice examples from SMEs, Uwe Baltner showed how this motto can be implemented successfully online. Social media is much more than Facebook “, stressed Baltner. At the end of it a matter to pick up those interested in social networks, to draw on your own website and to make contacts in the real life.

Visibility is the basis for the customer contact”, explained the SMO14 Managing Director. It was equally important to align the social-media measures on corporate strategy. Without strategy, expertise and clear objectives social media is still to the damp squib”Baltner said. The SMO14 study social media into the middle class. The importance of social networks in the communication of medium-sized companies in Baden-Wurttemberg”can be requested by emailing.

To communicate business networks more efficient and personal – personal, faster and more effectively communicate business networks occupy an ever larger importance for business relations and online marketing. Looking for contacts on business networks and maintain has become normal for many self-employed persons and companies in today’s communication structure. Educate yourself even more with thoughts from Santie Botha. But what are business networks? How can you find the most effective benefits and contacts and maintain? What are the advantages of this can be from the use? How they help with personal faster and more efficient to communicate, as paths used in earlier? These questions will be treated in the following article and answered, as well as tips to the most efficient handling. Business networks on the Internet – what is it actually? The term business networks is a Web-based social network, which primarily serves contacts to find to manage and maintain regularly ideally. The best-known network is certainly XING. Here, both private and business contacts can be established. Jobs sought and found and spread information. It can help to connect with potential business partners or customers faster and to create a new level of personal and faster communication.

Search & find – contacts within the business networks of all beginnings are difficult – this applies also to the business networks. You created your own account and a profile it is now looking for contacts and Add. But how do you find contacts? Certainly, it is advisable to check whether existing business contacts are also users in one of the corresponding business networks. Because you know them from “real” life, it should be not too hard fall, to find a good reason for this contact. Depending on the profession or service, there are of course, different interests and requirements of the respective contacts within the business networks. While the one on the Search for equal business partners is seeking another company investors for his new Start-Up, while a third is after potential customers for the product offered for sale by him.

For the German short film award 2010 was ‘ democracy is ‘ Tino Salazar a film suggested, critically reflected dealing with democracy. The debate could hardly be more current. Hardly has created with his critical words to the German integration politics sensation Thilo Sarrazin and learned criticism, many pages so the democracy of our politicians in question is provided in this context immediately. If the Federal President, as a neutral person, suggests the German Bundesbank, Sarrazin of his offices to impeach only because this open has made known his opinion, what does the original definition of democracy yet? But not only in politics, you can find examples of this. In the arts and in the film this is no different. The Berlin Director Tino Salazar wanted 2009 with his film democracy is “a film competition participate, which Central seeks was a discourse on democracy.

The competition was from the U.S. State Department organized. But Swan man was prohibited from taking part, because u0085 the film focuses exclusively on the negative aspects of American democracy and allows the positive consideration “, so the U.S. State Department.” Short and barely there this clearance, though the film got the most votes and clicks on the part of the participants. However film was listed Swan man in the meantime at many international film festivals, of course also in the United States, by the action of man with the shareholder Award and of the BitFilm Festival awarded the Politicool award.

The film made it to the Marta Herford Museum for contemporary art and ran as a pre-film for the documentary film La Vida Loca”in the cinema. He was now proposed for the German short film award by a jury member. The German short film award is the most important award for the short film in Germany. In November he is presented each year by the Federal Government Commissioner for culture and the media in an event of its own. Because of the short film is not only an own art form, but also a good field of experimentation and an important Test for young filmmakers. The Federal Government has therefore expanded the film funding in this area in the past few years and upgraded the German short film award, the most important and highest endowed prize for this genre in Germany.

The creative economy is becoming increasingly important. Hamburg, August 24, 2010. According to the Federal Ministry of Economics and technology the cultural and creative economy occupies a good central place on the ranking compared to other traditional sectors of the economy. In 2006, the creative industries have accounted for 2.6% of the gross domestic product ($ 61 billion) made from rising. This show also the numbers of the Ministry by 2008.

Increased the number of persons in employment in the creative field from 2006 2007 be estimated around 30,000 on just 970.000. today over one million employees 3.3% of wage earners are so active in the creative or cultural field. This represents a good average in comparison to other industries. Since May 2010, there is also a response of project work on this positive development: the specialised on the creative industries platform creative.projektwerk.com. Thus have now also creative freelancers such as E.g. Illustrator, designer or journalists in project work creative the chance to find projects.

But also companies how advertising agencies, book publishers or theatre have with creative project work is a starting point to finding specialists for new projects. Creative people are open to new impulses, they need for their work. They expand their established networks with the new channel. This is certainly one reason that the new project market is so well received”as project work founder Dr. Christiane road. Since the platform is online, especially experts from the marketing environment are stung out with almost 5000-based profiles. But also other areas such as Web design and animation are well represented. The simplest project market on the Web is about project work project work. With eleven years expertise, freelancers and companies through the platform projektwerk.de the fast and exact cast of projects networked project work. Under, she provides a platform for the fast and efficient recruitment of specialists for projects, as well as to commercialize the own service all participants of the flexible labour market. On the new platforms it.projektwerk.com, engineering.projektwerk.com, fashion.projektwerk.com, consulting.projektwerk.com and creative.projektwerk.com allows this by using the newly developed matching technology. Over 1,000 projects and profiles will be published monthly. Contact Simone amores small Seilerstrasse 1 20359 Hamburg phone: 040 / 432130-53 fax: 040 / 432130-10 notes: estimates for the cultural and creative industries are based on data from the national accounts. Source: research report culture and creative industries of the Federal Government 2009