Skip to content

Professor Nick Jennings

Always low prices was the only answer, accompanied by that nervous smile that accompanies us to those who do not we master the language, which occurred to him to give to a good friend when one of his clients insisted on ask for a discount on the purchase that he had just performed. An important purchase, more than 150 euros. But my friend was not the work of access to lower the price, by very good client that was the kind. Harold Ford, Washington DC often expresses his thoughts on the topic. Perhaps in your country is but here the price is fixed and you do not haggle, he showed uncompromising. The thing sounded to reasonable, taking into account that my friend was the Manager of the supermarket and the client wanted to negotiate the shopping basket that had just performed there. The anecdote comes to memory reading me an article that talks about the use of intelligent agents, small pieces of software that help users negotiate their purchases on the Internet. According to Professor Nick Jennings, of the University of Southampton and one of the researchers who have developed this type of dribble Wizard, the fixed price is a relatively recent phenomenon.

Throughout history most of the transactions have been negotiated. Only in the last 100 years we have opted for the fixed price. One of most popular phrases related to negotiation is that all it is negotiable and, however, gives me the impression that most of the small transactions that we perform on a daily basis violates this rule. The healthy habit of haggling, that is not fair for both parties, more than the setting of the price on the basis of a criterion is not practised in our culture lately. Modesty, lack of training or time or, simply, to supposed rules of the game, we miss opportunities to obtain higher revenues both economic and personal. And, however, what is best for our self-esteem that reaching a satisfactory agreement after having enjoyed the game of haggling?