Endo comes from Greek and means inner action or movement inside, Endomarketing is, therefore, marketing for inside. Endomarketing is a consequence of the need to motivate people to programs of change that began to be implemented, since the Decade of 50, in the whole world. By AC monographs prompt and educational services hence until the present time, companies had time to find various ways to communicate with the internal public, giving origin to the techniques now used. The endomarketing can also be defined as a set of actions used by a company (or a particular management) to sell his own image operators and families. Matter of fashion? Lol A need for companies that want to grow, to conquer markets, maintain indexes that you already own, or simply, to ensure its survival the next few years. A well-done endomarketing program is capable of making the operator a being committed to the new position of the company and with modernity, each one in its area of action and through their work. The marketing is one of the most used tools for the improvement of the organizational climate, facilitating relations between the employer and operator. Internal marketing is directly connected to the company’s human resources department.
Employees are part of the process of conquest, enchantment and those external customer loyalty. And all that it is made within the company, whether good or bad, reflects on the external client. So it is important the endomarketing, finally, if the internal customer is satisfied, so he can do a good job and find the external client, which is what keeps the company of foot. You sell either your product or service when you know it and believe in it, otherwise you don’t have arguments in favour of the sale of the same. However, if you know and feel satisfied with the product you sell, you’ll get easily transmit the nostalgia to your customer, doing so with that he is excited, buy your product and be happy.