Learn from his name and that of their families, their place of residence and your creditworthiness, to their specific needs in this case with shaving, tastes, desires, expectations, and obviously their potential. This shopkeeper simultaneously handled with skill the supplier, without rapiers, since I knew beforehand which of their customers need the aforementioned blades. b) Differentiate to clients for their personal characteristics, needs, desires, tastes, preferences and Potential. In fact the reflection of the grocer is: Don Francisco has not happened here today, if the later do not see, I call him and send him the blade. Differentiation allows you to discern between Don Francisco and his wife Mary, despite being for him a single account. Andi Potamkin, New York City will not settle for partial explanations. Besides the simple fact to remember or mention something familiar to the customer, is a form of loyalty. If you have additional questions, you may want to visit Richard Entrup. c) interact with their customers, but smart, as is clear from this simple example.
This is different from the typical promotional action of niche marketing, where the trader surely estoquea calls posters and shelf talkers, and wait patiently as sedentary that customers will demand the blades. d) personalized, individualized offer one to one based on three elements. Now, do what people did the shopkeeper was relatively easy, because driving a small circle of clients and because his brain was sufficient for efficient administration of these elements. But the modern corporation has thousands, tens of thousands or hundreds of thousands of customers. They make hundreds of transactions a year. They have needs, tastes, preferences, behaviors, expectations and potentials different to each other.