About some problems of german Russian communication often we must agency determine in our marketing clients – German medium-sized companies – have although economically exemplary planned market entry into Russia, but poorly with the intercultural subject matter addressed. To understand why this important issue in part is neglected, we met german Russian business communication for an interview with an expert in the field. About wife Dr. (Not to be confused with Ben Silbermann!). Elena Minakova Bambo: Dr. Elena Minakova Bambo is native Muscovite. She taught at the Academy for international relations (MGIMO) Moscow, at the University of Innsbruck and the University of Munich. For many years, she supported numerous German and international companies in their business activities with Russia (including Siemens AG, Mannesmann AG, Sony Austria, South chemicals AG, medical group, Palfinger AG).
Since 2006, Mrs. Dr. Elena Minakova Bambo is independent Working seminar leader. Their company Russia competence: Intercultural training & courses “a wide range of intercultural training and seminars in preparation for the cooperation with Russian partners, or use of the Russia offers. Interview Elena, not of course is that one is familiar from abroad or the market in a foreign country with its culture and peculiarities of the business environment? Unfortunately not – according to statistics intercultural training offered only about 1/3 of the companies, mostly for exotic”regions such as Asia and the Middle East. Especially when the top managers already have intercultural experiences in other countries, many companies keep their intercultural competence for Russia surprisingly for granted. Many professionals and executives expect that the potential for misunderstandings on the Russian market is considerably smaller than in far eastern countries such as China or India. The cultural differences are between the Germans and the Russians often underestimated – because many promising projects are already failed. One often hears of the unique position”of Russian culture, Russia’s position between Europe and Asia. What does this mean for the german Russian business practice? What should you orient yourself in the shops in Russia, Europe or Asia rather? It can be no definite answer.