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Month: October 2015

Harley Davidson, Marketing

From a business standpoint Harley Davidson is a special mark is a mark which has served as an example in many books and classes in the world of marketing. Why? Then why Harley Davidson is the ultimate expression of a strategy “marketiana” very special, not to sell the product but selling a lifestyle. A little history In 1901 William S. Harley designed an engine that is coupled to a bicycle, but not until 1903 that does not appear the first Harley Davidson motorcycle for sale. So do William S. Harley and Arthur Davidson who work in a small factory of wood, 3 by 5 meters. The brand name was born and is the surname of its two founders. In 1904 appears the first Harley Davidson dealership in the hand of Charles H.

Lang. On July 4, 1905 a Harley won a race in Chicago. Walk 15 miles in 19:02. This was the first race, but there have been many more. In 1906 he opened a new Harley Davidson factory and hire new employees. It is time to create the first catalog of Harley.

This is a short summary the start of the American brand has managed to overcome the difficulties and last for over 100 years. Harley Davidson has lived and has even been part of some very important historical facts. A clear example is the two World Wars. The Harley Davidson lived through the First World War in the forefront, and the company sold over 20,000 motorcycles to the United States armed forces during the war.

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Use The Forums As A Marketing Strategy Marketing

Surely at some point you have seen and even participated in discussion forums on a specific topic of your interest in the hope of getting answers to your questions. Well, a discussion forum is nothing more than a meeting place where many people gather to discuss a topic of general interest, there a few questions thrown by the other participants will respond. And for owners of web pages is an excellent way or strategy to keep your site interactive participation in these forums are usually free and you only have to register to access them through a user name and password that you will give yourself. Another good strategy is to create a forum within our website, to give our visitors the opportunity to stay in touch with us and other volunteers participating in the forum. Advantages of having a forum on your website Building Trust Through a forum on your site, enables you consolidate as an expert in a particular subject and your visitors trust and this will lead to safe to buy your products. You get free content to the possibility that your visitors enter the forum to write your questions, comments or answers to questions from other participants, this will create free content for your site and thus your site will be continually updated with content fresh and relevant. Remember that Google loves sites that are updated often, so you better represent positions in search engines with different keywords which will be the same visitors who will take care of it without realizing it. Keep your visitors fixed Having a forum that is sufficiently attractive and interesting in terms of highly useful item for your visitors, will volunteer to visit them daily to see once again found there.

Advertising in other forums if you are a visitor to a forum, you can place your advertising in your notes as a participant of it, but be careful, that is not intrusive advertising. The legal form and accepted is simply placing your advertising in your signature. That is not nothing but announced with a tiny url to your site and under your name. It could be something like: Your Name Here ———————- New business opportunities use the forums to support your products can create forums to support products you sell, mostly when it comes to software that requires a little help for some. Obviously in this case, this type of forum it is a bit more restrictive because only enter those who have bought your product. Finally, you can as an advertising strategy, look out for a daily task to participate in at least three different forums, with topics that relate to what you sell or offer, not forgetting to put your signature at the bottom to your site such as I taught. In this way, and if you do every day, can you imagine all the views that you arrive daily from other websites? In addition, this will increase your ranking, as many other sites link to yours. It is a costly task, but well worth the work. # # # #.

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