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Month: May 2012

GAC Fruits Company

Already Wools Houses (2006, P. 26) follow thought of Kotler the same defining the marketing of the following form: Marketing is the area of the knowledge that engloba all the concernentes activities to the exchange relations, guided for the satisfaction of the desires and necessities of the consumers, aiming at to always reach definitive objectives of companies and individuals and considering the environment of performance and impact that these relations cause in the welfare of the society. As we saw well for the authors, the marketing must is intrinsic in the organizations in the generality. This marketing is not limited only the one characteristic, more in some tools. One of the tools of the used marketing more is the made up of the marketing, also known as mix of the marketing or marketing composition, that is set of controlable elements for the marketing manager, that by means of it can get one better adequacy between market and the living demand. The mix of the marketing are formed by four subgroups of 0 variable, usually call? the four Ps' '. They are: price; square; promotion and product. This work will at great length present the mix of the marketing.

Moved for the study to promote an improvement of the current reality of company GAC FRUITS, this work will make with that if they have viable ways for the development of the company in study. With this, it is presented initial question pra this work: How to make possible the implantation of the study of the mix of the Marketing in company GAC Fruits? In order to get this reply, let us trace the following general objective: To identify to the viability of the application of Mix de Marketing in company GAC Fruits. for the following specific objectives: To carry through a survey of the current situation of the price, square, product and promotion of the GAC FRUITS; to analyze and to demonstrate the gotten data; to present an improvement plan for the detected problems; to apply the Mix of the marketing in company GAC FRUITS.

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Stewart (1998) understands that the entrance of the knowledge as competitiveness factor and the importance of the supply of intellectual capital marks a economic revolution that is creating ' ' It was of the Conhecimento' '. For Terra and Weiss (2002), if before based strategical advantages in localization, cheap man power, natural resources and the financial capital had determinative papers, currently, verify it existence of diverse signals of that the knowledge is a determinative factor for the competitiveness, therefore: ' ' A moment of important transistion of the economic environment is lived, where the efforts of protection of the copyright are increasing and the pro-active management of the knowledge acquires a paper central' ' (LAND; WEISS, 2002, p.2). The change of ' ' It was Industrial' ' for ' ' It was of the Conhecimento' ' it is a period of transistion that, according to Stewart (1998), provokes a crisis in the standards established e, at the same time, it represents a new chance for that they obtain to feel airs of changes and to capitalize action and efforts to adapt itself to the transformations. This change of paradigms became necessary the accomplishment of guided and co-ordinated actions the strategies of the organization for attainment of new knowledge. The set of these actions had been part of the changes that had given origin to the Management of the Knowledge, hollow subject of this study where of it intends to demonstrate the application of the management of the knowledge in the practical ones you manage. 3. The IMPORTANCE OF the MANAGEMENT OF the KNOWLEDGE FOR the ORGANIZATIONS AND ITS PERFORMANCE From the moment where the knowledge gains importance and its flow becomes more dynamic, starts to be necessary changes, not only in the elements of production but, also, in the managemental structure, the procedures and the individual and collective behaviors of the organizations.

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Human Relations

The Environment in the companies With certainty, says that the responsibility for the conduction of a career is of the professional, that is, you is the owner of its trajectory in the profession that it chose. The manual of the proprietor. Without terceirizaes or delegations. the company? Which its responsibility in this partnership? The company fits to create a climate of widely challenging and healthful work, thus propitiating, clear chances of growth, learning and of relations trustworthy human beings. We go to make a brief summary: if of a side, the work market asks for professionals with dynamism, auto-esteem, creative, borrowed of decisions and with much emotional intelligence, of the other, different people, with peculiar histories of life, emotions idem, desires, expectations and necessities, will join themselves for a indeterminate time, looking for to reach goals, suffering pressures and changing to experiences, searching its accomplishment and recognition. Today we have a great lack of identification of professionals with companies vice versa. A reasonable explanation for this gap, perhaps either the fact of as the professionals is enlisted and placed ace pressas to work, without knowing the history of life of that organization, its founders, mission, values, etc. Of this results, one initial distanciamento that will be later fatal in its day-by-day.

In addition, it has the competition, the competitors, the miniature edges of profit, the products/services permanently ranks at risk for the market and the ability (or it lacks of) of the leaders managing people. It is interesting and attractive, to read a book and to participate of events, arriving at the company with new ideas and encouraged by the acquired or changed theoretical experience with somebody, soon to act. But many times, exist surrounding glacial and ambulant glacier climates that make the professionals in question to retrocede and not to open more the mouth. There what it is observed, is a falseness climate where untied rumors run, fofocas, rumors of relationship, bad mood, panelinhas and feudals territorial that they will create a much more powerful internal competitor of what any external rival. will rain for the market, resumes of professionals of the company, interviews, priority in passing the time with very different things of what it expected previously and without nobody to mediate (or to have courage) to make this approach. One loses time, energy, love and hope of better days. Quanta enganosa bad thing or at least that could have been prevented back in the beginning, having the conscience of if lining up people/company/people.

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